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Iran Agricultural Cooperatives Need Paradigm Shift
2019/12/16

Iran's Deputy Minister of Agriculture Jihad said the agricultural cooperatives should shift their paradigm from production-orientated towards the demand-oriented approach.

Hossein Shirzad, Who is also the chairman of the Board of the Central Organization for Rural Cooperatives of Iran said up to now the macro policies were dominated by the mono-paradigm of controlling production and supply of the crops, however, the agricultural sector should adopt paradigm shift.

The society food demand is highly influenced by changing consumption patterns, calories per capita as well as cultural changing. Therefore Iran's agricultural and rural cooperatives should adapt themselves to this paradigm shift," he added.

Noting the specific characters of the agricultural market including low elasticity of demand and high risk of investment, Shirzad emphasized the constant monitoring of effective major and micro parameters on the agriculture sector for on time-shifting of agricultural market strategies.

"As a steward agent, CORC tries to regulate the market of crops, however, in some cases, the supporting purchases have paved the way of abuse by some local traders. Therefore is going to use the agricultural mercantile exchange for agricultural crop marketing", Shirzad said.

Noting that the experience of saffron marketing in the agricultural mercantile exchange, has sustained both the farmers' income as well as the resources, he implied that the market specification of crops is not identical. Therefore adopting an identical strategy could not be effective.

The current marketing system suffers from many shortages including traditional practices of collecting, sorting, storage and transportation, agricultural mercantile exchange quality control and promotion. Capturing the emerging market needs to remove these shortages.

 

تعداد مشاهده خبر15520 بار
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